一河润文脉，一裳兴百业，一花绽芳华，菏泽——三张文化牌，何以生万物

Core Viewpoint - The article highlights how Heze is revitalizing its traditional culture through targeted initiatives, focusing on three cultural symbols: the Yellow River, Hanfu, and Peony, leading to industrial transformation and cultural export opportunities [1] Cultural Heritage and Preservation - Heze is enhancing its cultural heritage by protecting historical sites like the Lianggudui site, which serves as a record of the region's history from the Longshan culture to the Ming and Qing dynasties [2] - The city is undertaking environmental restoration projects to preserve these sites, ensuring that the Yellow River culture becomes a tangible part of the local landscape [2][3] - The establishment of cultural landmarks in Heze, such as the Yellow River Cultural Exhibition Area, aims to make the Yellow River culture accessible and engaging for various demographics [3] Peony Industry Development - Heze is making strides in the peony industry, with ongoing research and publications that enhance the understanding and appreciation of peony culture, contributing to the city's branding as the "Peony Capital of China" [4] - The Peony industry is evolving with advanced processing techniques, as demonstrated by Heze Yaoshu Peony Biotechnology Co., which has developed a 13,000 square meter smart manufacturing base for peony products [7] Hanfu Industry Growth - The Hanfu industry in Cao County has seen significant growth, with over 2,753 Hanfu enterprises and a sales revenue exceeding 12 billion yuan, making it a national leader in the market [8] - The integration of traditional culture with modern business practices has created a sustainable model that benefits both the economy and cultural heritage [8] Cultural Exchange and Global Outreach - Heze is actively promoting its cultural assets internationally, exemplified by the recent cultural exchange events in Malaysia, which showcase Heze's peony art and Hanfu [10][11] - The city is expanding its cultural network through initiatives like the establishment of overseas peony cultural stations and international forums, enhancing its global presence [11] Economic Impact and Innovation - The fusion of traditional craftsmanship with modern technology in industries like the "Panda Factory" in Heze has generated significant economic output, creating jobs and boosting local income [6] - The cultural and industrial synergy in Heze is fostering innovation and new business opportunities, demonstrating the potential for traditional culture to drive economic growth [6][8]