兴业证券：首予中升控股(00881)“买入”评级 全力打造高端汽车服务品牌

Core Viewpoint - The report from Industrial Securities initiates coverage of Zhongsheng Holdings (00881) with a "Buy" rating, highlighting its position as a leading luxury car dealer in China and its focus on building a high-end automotive service brand to support steady growth in after-sales business [1] Group 1: Business Strategy and Market Position - Zhongsheng is committed to creating a "Chinese high-end automotive service brand," focusing on 32 key cities and a customer base of millions of luxury car owners, which enhances its operational strategy in a challenging market environment [1] - As of June 30, 2025, 46% of Zhongsheng's 439 stores are led by local brands, with 89 being exclusive local dealers, indicating a strong local market presence [2] - Zhongsheng services 14.6% of the 2.01 million luxury car owners in its main coverage cities, with an average of 15 dealerships and service centers per city, serving approximately 137,000 active customers [2] Group 2: Financial Performance and Growth - The overall active customer base of Zhongsheng reached 4.54 million, reflecting a year-on-year growth of 15.2% [2] - In the first half of 2025, after-sales service revenue grew by 4.4% year-on-year, with gross profit from after-sales services increasing by 8.1% [2] - The company reported a year-on-year increase in after-sales service revenue of 9.6% in 2024 and 4.4% in the first half of 2025, with gross profit growth of 9.9% and 8.1% respectively [2] Group 3: Network Optimization and Product Improvement - Zhongsheng has undertaken a significant network optimization since November 2024, with over 20% of its stores participating in the adjustment, including the establishment of new dealerships and service centers [3] - The company added 57 new dealerships and 20 service centers during this optimization, with 48 of the new dealerships being luxury brands [3] - Traditional automotive brands are improving their supply-side networks and products, with collaborations on smart models enhancing profitability for dealers [3]