Core Viewpoint - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats, responding to the evolving demands of the grocery retail industry [1] Group 1: Business Overview - Tuan Hao Huo is a B2C e-commerce business launched by Meituan in August 2020, initially as a mini-program and later upgraded to a primary entry point in the Meituan app [1] - The business has accumulated experience in product retail but has struggled to meet the demands of instant retail users in recent years [1] Group 2: Strategic Shift - Meituan is actively exploring new retail formats and has been pushing for a strategic transformation in retail, as indicated by strong growth in its grocery retail business in Q3 [1] - In June of this year, Meituan announced plans to fully expand into instant retail, including the continued expansion of its flash purchase business and the gradual rollout of "Xiaoxiang Supermarket" to all first- and second-tier cities [1] - Currently, Xiaoxiang Supermarket's service network covers over 30 cities nationwide, including major cities like Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Nanjing, and Xi'an [1]
美团宣布暂停“团好货”,此前曾多年尝试用外卖导流电商