智通财经网·2025-12-15 02:15Core Viewpoint - Li Ning has launched its first "Dragon Store" in Beijing, themed "Dragon Glory Begins," alongside the release of the new Honor Gold Label product series, aiming to integrate sports spirit, cultural exchange, and immersive product experiences [1][6][14]. Group 1: Dragon Store Concept - The Dragon Store is a new retail format that embodies the spirit of the "Dragon," a symbol of Chinese culture and a design hallmark of the Li Ning brand [3]. - The store aims to create a space for consumers that combines product experience, emotional resonance, and cultural exchange, focusing on themes of "Award Moments," "Competition Moments," and "Life Moments" [6]. Group 2: Honor Gold Label Product Series - The Honor Gold Label series is designed to reflect sports spirit and is intended for various daily scenarios, promoting a lifestyle that embraces quality and active living [7][10]. - The product line features high-quality, multifunctional apparel and footwear, integrating advanced sports technology with minimalist design to cater to urban consumers [8][10]. - The series includes shoes inspired by the "refinement of gold" concept, utilizing black and white color schemes to symbolize the journey of athletes, and incorporates innovative technologies for comfort and performance [10][12]. Group 3: Strategic Importance - The launch of the Dragon Store and the Honor Gold Label series is seen as a significant milestone for Li Ning, enhancing its retail channel and expanding its consumer base across various sports categories [14]. - The collaboration with the Chinese Olympic Committee, featuring the official emblem on the Honor Gold Label products, underscores Li Ning's commitment to promoting sports culture and spirit [9][14].