Bei Jing Ri Bao Ke Hu Duan·2025-12-15 02:34Core Viewpoint - Li Ning has launched its first "Dragon Store" in Beijing, introducing a new product line called "Honor Gold Label" that combines professional sports technology with minimalist design for urban consumers [1][3][7]. Group 1: Dragon Store Launch - The "Dragon Store" is a new retail concept that embodies the spirit of the Chinese dragon, a significant cultural symbol [3]. - The opening ceremony featured Olympic champions Ma Long and Liu Shiwen, who participated in a lighting ceremony for the store [5]. - The store aims to create exclusive products and experiences around three themes: "Award Moments," "Competition Moments," and "Life Moments" [5]. Group 2: Honor Gold Label Product Series - The Honor Gold Label series integrates Li Ning's sports technology with a refined design, catering to urban consumers' needs for quality attire suitable for various scenarios including commuting and light sports [7]. - The design theme for the initial launch of the Honor Gold Label clothing is "Endless Arena - Limitless," inspired by the architectural beauty of the National Speed Skating Oval [9]. - The Honor Gold Label footwear is themed around the spirit of "Forged into Gold," featuring a color palette of black and gold, symbolizing the perseverance and glory of athletes [11].