“三个转向”破“内卷” | 大家谈 如何破除“内卷”竞争

Core Viewpoint - The coal chemical industry is undergoing a profound transformation from scale expansion to quality improvement, with the need to break free from unhealthy competition and resource consumption in a homogeneous, low-value "red ocean" market. The path to overcoming this dilemma lies in achieving three fundamental shifts [1]. Group 1: Shift in Development Logic - The industry must transition from focusing on "efficiency within the walls" to "value along the supply chain," requiring a restructured development logic that emphasizes value creation and distribution across the entire industry chain rather than just optimizing production efficiency [1]. Group 2: Innovation in Competition - The competition should shift from "scale and cost" to "differentiation and specialty" innovation, moving away from a singular focus on large-scale production and low consumption to developing unique products that can dominate niche markets, thereby establishing core competitiveness based on technological barriers [2]. Group 3: Emphasis on Human Capital - The focus should change from "heavy hardware investment" to "activating human capital," recognizing frontline employees as the most important asset and source of innovation. This involves transforming tacit knowledge into transferable standards and encouraging micro-innovations through greater autonomy for employees [2].