“打通全国统一大市场堵点卡点”热点问题探析：破局“内卷” 开拓蓝海

Core Viewpoint - The article discusses the challenges of "involution" in various industries, highlighting the detrimental effects of irrational competition and price wars on quality, innovation, and market stability. It emphasizes the need for a unified national market to promote high-quality development and break free from this cycle of competition [1][2][3]. Group 1: Industry Challenges - The washing powder industry is facing severe issues due to low-quality products with less than 5% active ingredient content capturing market share through low prices, putting quality products at a disadvantage [1]. - Industries from steel to solar energy are experiencing intensified price wars, leading to compressed profit margins and reduced innovation investments, which in turn increases quality and safety risks [1][2]. - Over 20 national and local industry associations have publicly called for a "反内卷" (anti-involution) movement, indicating a widespread recognition of the problem across sectors such as steel, automotive, solar, catering, finance, and logistics [3]. Group 2: Solutions and Strategies - To address the structural issues of involution, a collaborative approach between government and market forces is necessary, focusing on supply-side structural reforms [3]. - Companies like China Resources Beer have closed 40 factories and reduced over 5 million tons of redundant capacity, demonstrating a shift from a "scale-first" mentality to prioritizing quality and brand development [3]. - Innovation is crucial for traditional manufacturing to break free from path dependence and scale limitations, with companies encouraged to collaborate with research institutions and invest in new technologies [4][5]. Group 3: Brand and Market Positioning - The article highlights the importance of rebuilding trust in quality and value, as low-quality products often mislead consumers in an information-asymmetric market [6]. - Companies are urged to focus on user experience and brand value, shifting from a transactional approach to one that emphasizes emotional and meaningful connections with consumers [6]. - The narrative of "Chinese manufacturing" is evolving, with domestic brands gaining recognition and demand both locally and internationally, reflecting a shift in consumer perception [6]. Group 4: Global Expansion - The construction of a unified national market is seen as a means to create a fairer and more efficient competitive environment, encouraging companies to expand globally to alleviate domestic competition pressures [7]. - Companies like Jack Technology are establishing production bases in various regions to cater to local markets, while Miniso emphasizes cultural integration in its global strategy [7]. - The article concludes that companies must focus on innovation, brand strength, and global outreach to escape internal competition and contribute to high-quality economic development [8].