林清轩：中国高端国货护肤品牌

Core Viewpoint - Shanghai Linqingxuan Cosmetics Group Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange, with the aim of raising funds for various strategic initiatives [1][2] Group 1: Fundraising Purpose - The funds raised from the IPO will be allocated to brand value creation and promotion, enhancing brand recognition and direct customer engagement [1] - Investment will be made to deepen the multi-channel sales network and establish overseas sales channels to increase market penetration [1] - The company plans to strengthen production and supply chain capabilities by upgrading existing skincare production facilities and establishing smart warehouse systems for better inventory management [1] - Funds will also support technological research and product development, including improvements and collaborations with leading research institutions [1] - The company aims to drive growth through both internal brand incubation and strategic acquisitions to create a brand matrix [1] - Investment in digital and intelligent infrastructure for operations and information systems will be prioritized [1] - A portion of the funds will be allocated for working capital and general corporate purposes [1] Group 2: Company Overview - Linqingxuan is a high-end domestic skincare brand in China, focusing on anti-wrinkle and firming products, with camellia oil as a core ingredient [2] - Since 2012, the company has developed a unique "oil-based skincare" philosophy, launching its first camellia oil essence in 2014, establishing a foundational product line [2] - Over more than a decade, the company has built expertise in cell-level anti-wrinkle essence oils and has created an integrated OMO sales network covering both online and offline channels [2] - As of June 30, 2025, the company plans to have 554 stores nationwide, covering major cities in China [2] - The company emphasizes research and development, holding multiple patents and core ingredient technologies, with a product range that includes essence oils, creams, lotions, and masks to meet comprehensive skincare needs [2]