出口领跑、机器人出海，奇瑞以“全球化创新体系”勾勒增长蓝图

Core Insights - Chery Group has achieved significant export success, with over 100,000 vehicles exported monthly for seven consecutive months, totaling 137,000 units in November 2025, marking a 30.3% year-on-year increase [2][3] - The company has established a strong presence in the global market, with over 5.7 million overseas users and a growing reputation among investors, as evidenced by several leading brokerages initiating coverage with "buy" or "outperform" ratings [1][4] - Chery's strategy focuses on technological innovation and quality, aiming to transition into a global high-tech ecological group [1][14] Export Performance - In the first eleven months of 2025, Chery's total vehicle sales reached 2.562 million, with exports accounting for approximately 1.2 million units, reflecting a 14.7% increase year-on-year [2][3] - Chery's export volume represents nearly 20% of China's total automotive exports, with one in five Chinese passenger cars exported being a Chery vehicle [2][4] Brand Development - Chery has successfully penetrated the European market, launching multiple models and achieving a 2.4-fold increase in sales in the EU and UK markets from January to October 2025 [3] - The company has diversified its product offerings in emerging markets, such as Southeast Asia and the Middle East, to cater to varying consumer needs [3][6] Global User Base - As of November 2025, Chery's global user base exceeded 18.28 million, with over 5.7 million users located overseas, providing a solid foundation for its global strategy [4][6] Capital Market Response - The positive feedback from capital markets indicates strong investor confidence in Chery's growth potential, with analysts highlighting the company's first-mover advantage in exports and expected growth in new energy vehicle sales [4][8] Globalization Strategy - Chery's globalization narrative extends beyond mere product sales to include building a local ecosystem, with a focus on adapting products to meet local market demands [5][6] - The company has established 16 production bases worldwide, integrating into local economies and creating jobs, such as the joint venture in Spain that revitalized a local brand and created over 1,000 jobs [7] Technological Foundation - Chery has developed a comprehensive technology framework encompassing fuel, hybrid, electric, and hydrogen power, with notable advancements in hybrid engine efficiency [8][10] - The company is also advancing in smart technology, integrating AI and intelligent driving systems across its vehicle lineup [9][10] Future Outlook - Chery is positioning itself in the emerging field of embodied intelligence, with plans to develop humanoid robots and expand its market presence in various sectors by leveraging its existing global service network [11][12] - The company aims to achieve significant sales milestones in the robotics sector by 2030, targeting over 40,000 humanoid robots and 90,000 robotic dogs [13]