《椰子水团体标准》正式发布 行业迎来“有标可依”时代

Core Viewpoint - The coconut water market is experiencing a trust crisis as low-priced products raise questions about authenticity, prompting the release of a new industry standard to ensure clarity and quality in the category [1][2]. Group 1: Industry Standard - The newly released "Coconut Water" group standard defines coconut water as a product made solely from coconut fruit, distinguishing it from flavored drinks with added sugars and additives [2]. - The standard emphasizes clear labeling requirements, mandating that products must indicate whether they are reconstituted or not, and allows products meeting the standard to claim "100%" [2]. - Transparency in labeling is highlighted as a legal obligation for producers, reinforcing consumer rights to know what they are purchasing [2]. Group 2: Industry Responsibility - The release of the standard is seen as a responsibility for the future of the industry, encouraging producers to adopt and implement the guidelines throughout their production processes [3]. - Retailers and platforms are encouraged to use the standard as a criterion for product selection, promoting high-quality offerings [3]. - Consumers and media are urged to engage with the standard to help monitor and improve market conditions [3]. Group 3: Role of Leading Companies - Leading companies are crucial in translating the standard into market trust, as their adherence to the guidelines can set a precedent for the industry [4]. - The brand "Coconut Knows" emphasizes integrity and transparency, committing to honest practices and clear ingredient disclosures [5]. - The company recognizes that over 30% of coconut water consumers are mothers, highlighting the importance of maintaining trust in family health [5]. Group 4: Industry Evolution - The industry is at a pivotal point, transitioning from chaotic growth to standardized maturity, with a focus on authenticity and collaboration for sustainable development [6].