“打通全国统一大市场堵点卡点”热点问题探析｜破局“内卷” 开拓蓝海

Core Viewpoint - The letter from Huang Ping, Chairman of Guangdong Youkai Technology Co., highlights the detrimental effects of vicious competition in the detergent industry, where low-quality products with less than 5% active ingredient content are capturing market share through low prices, putting quality products at a disadvantage [1] Group 1: Industry Challenges - The phenomenon of "involution" is causing irrational competition across various industries, leading to intensified price wars, shrinking profit margins, reduced innovation investment, and rising quality and safety risks [1][2] - Over 20 national and local industry associations have publicly called for a "counter-involution" approach, addressing issues in sectors such as steel, automotive, photovoltaic, catering, finance, and logistics [2] Group 2: Strategic Shifts - Companies like China Resources Beer have closed 40 factories and reduced over 5 million tons of redundant capacity, emphasizing a shift from "scale supremacy" to focusing on "good enterprises, good products, and good brands" [3] - The construction of a unified national market is essential for efficient market operation and removing barriers to fair competition, which is crucial for high-quality development [2] Group 3: Innovation Focus - Traditional manufacturing must break free from path dependence and scale bottlenecks by leveraging technology and innovation, as highlighted by companies like Weiqiao Chuangye Group, which collaborates with research institutions and utilizes AI for product development [4] - New Hope Group has innovated in the dairy industry by utilizing cold chain logistics and AI to ensure fresh products reach consumers quickly, demonstrating the importance of innovation in meeting consumer demands [4][5] Group 4: Brand Value - In a market with information asymmetry, low-quality products often mislead consumers, necessitating a focus on rebuilding trust in "quality for price" mechanisms to enhance user experience and brand value [6] - The shift in consumer preferences towards personalized and emotionally resonant experiences indicates that businesses must transition from merely providing functional value to creating meaningful connections with users [7] Group 5: Global Expansion - The construction of a unified national market should promote an open market that encourages companies to expand globally, alleviating domestic competition pressures and enhancing competitiveness in international markets [8] - Companies like Jack Technology and Miniso are successfully implementing global strategies that integrate local insights with global aesthetics, demonstrating the potential for Chinese brands to resonate with international consumers [8] Group 6: Future Outlook - The collective sentiment among industry leaders emphasizes that companies must focus on innovation, brand building, and global engagement to escape internal competition and drive China's economy towards high-quality development [9]