Cai Jing Wang·2025-12-15 03:47Core Viewpoint - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats, following years of attempts to drive e-commerce through food delivery services [1] Group 1: Business Strategy - The "Tuan Hao Huo" business, a B2C e-commerce initiative launched in August 2020, has been rebranded as Meituan E-commerce and was integrated into the main app by December 2020 [1] - The internal email indicates that while the business has accumulated experience in retail, the rapid innovation in the grocery retail sector has made it challenging for delivery e-commerce to meet the demands of instant retail users [1] - Meituan is actively seeking to adapt to market trends and is undergoing a strategic transformation in its retail operations [1] Group 2: Financial Performance - Meituan's Q3 financial report indicates strong growth in its new business segment, particularly in grocery retail [1] - The company has announced plans to expand instant retail, including the continued diversification of its flash purchase services and the gradual expansion of "Xiaoxiang Supermarket" to all first- and second-tier cities [1] - As of now, the service network of Xiaoxiang Supermarket has reached over 30 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen [1]