宁夏启动冬季旅游促消费活动

Core Viewpoint - The launch of the "Winter Travel in Ningxia. Enjoy the Sunshine" series of activities aims to promote winter tourism consumption in Ningxia, transforming the region's ice and snow resources into a vibrant economic opportunity [1] Group 1: Event Overview - The event took place on December 14 at the Yaha International Ski Resort in Jinyuan County, Guyuan City, marking the full-scale commencement of winter tourism promotional activities in Ningxia [1] - The Ningxia Cultural and Tourism Department introduced five themed tourism routes: "Winter Carnival. Ice and Snow Fantasy," "Winter Travel in the Northern Frontier. Research and Practice," "Winter Nourishment. Culinary Health," "New Year Vibes in Ningxia. Folk Culture," and "Exciting Winter. Trendy Experiences" [1] Group 2: Consumer Incentives - Three major consumer incentives were announced, including the distribution of 200,000 cultural tourism consumption vouchers, which consist of "0 yuan tickets," "50 yuan discounts," and "100 yuan stay-and-play benefits" [1] - The "Ticket Root Linkage" initiative allows tourists to enjoy exclusive discounts at over 500 partner merchants by presenting their flight or train tickets from the past ten days [1] - The initiative also emphasizes the integration of sports and tourism, promoting a new consumption trend of "traveling with major national sports events" [1] Group 3: Local Tourism Promotion - Five cities in Ningxia, including Yinchuan, Shizuishan, Wuzhong, Guyuan, and Zhongwei, showcased their unique winter tourism projects during the event [1] - The event featured a national style skiing show and professional skiing performances, highlighting the excitement and beauty of winter sports [1] - A marketplace with over 30 specialty stalls was set up, offering local delicacies, intangible cultural heritage crafts, and Helan Mountain red wine, with free tasting activities for dishes like copper pot feast, iron pot lamb, and hot mulled wine, showcasing the warmth of Ningxia's winter [1]