重磅!AQ升级为“蚂蚁阿福”:发力“健康+”战略 App月活超1500万
Jin Rong Jie·2025-12-15 06:46

Core Insights - Ant Group has upgraded its AI health application AQ to "Ant Afu," focusing on a "health+" strategy and transitioning from an AI tool to an AI health companion [1][12] - The upgraded app aims to help users manage their health and that of their families, offering personalized and comprehensive services [1][4] User Engagement - The "Ant Afu" app has surpassed 15 million monthly active users, ranking among the top five AI apps in China and becoming the leading health management AI app [3] - The app answers over 5 million health inquiries daily, with 55% of users coming from third-tier cities and below, highlighting its inclusive nature [3] New Features - The app introduces a "health companionship" feature, allowing users to record their health status and sync data from various smart devices [4][6] - Users can set health goals and receive personalized plans and reminders, enhancing user engagement and promoting healthy habits [6] Health Q&A Enhancements - The health Q&A feature has been upgraded for more professional and tailored responses, simulating a one-on-one conversation with a health professional [7][8] - Users can ask questions through voice, text, or images, with the app capable of providing personalized skincare advice and analyzing health reports with high accuracy [10] Integration with Healthcare Professionals - Ant Afu connects users with over 300,000 real doctors for online consultations and can assist with appointment scheduling and medication purchases [12] - The app has partnered with national medical experts to enhance its service quality and support the "Healthy China" initiative [12]