The Economic Times·2025-12-15 06:37Core Insights - The automotive industry in 2025 is characterized as the "Year of the Supercar," with luxury brands like Bugatti, Pagani, Koenigsegg, Lamborghini, and Ferrari experiencing unprecedented demand and profitability [1][16] - The average price of new luxury cars in the US has surpassed $50,000, reflecting a growing appetite for high-end vehicles among consumers [1][16] - Electric vehicle (EV) sales have increased globally, but growth has not met expectations in many markets, leading to challenges for several automakers [2][16] Luxury Car Market - Luxury brands are reporting strong profits and have order books filled until 2027, contrasting with legacy automakers facing financial difficulties [16] - Porsche has faced significant challenges, including a 33% drop in shares over the past year and a €3.1 billion ($3.6 billion) loss reported in October [8][16] - Ferrari, on the other hand, has maintained high profit margins and a strong order book, with less than 10% of its sales coming from the Chinese market, which has insulated it from some market volatility [6][7][16] Electric Vehicle Challenges - Tesla has experienced a decline in sales and profits, facing lawsuits and public backlash against CEO Elon Musk, which has affected its market share in the US [2][16] - Lucid Group has also struggled with supply chain issues, leading to financial losses [4][16] - The overall EV market has been impacted by competition from affordable Chinese EVs and the end of government subsidies, which has slowed growth [2][16] Future Outlook - Audi and Cadillac are set to join Formula One in 2026, which is expected to enhance their brand visibility and market positioning [10][11][16] - The average audience for Formula One races has reached 1.3 million viewers in the US, indicating growing interest in the sport [11][17] - Audi is generating excitement with new car concepts, while Cadillac aims to shed its outdated image and compete with established luxury brands [12][17]