Venture(US:VEMLY) Di Yi Cai Jing·2025-12-15 07:26Core Viewpoint - Li Guoqing, the founder of Dangdang, announced his return to entrepreneurship at the age of 60 by establishing a new company called "Li Xiang Life," which aims to create an online high-end membership store focusing on quality lifestyle products [1][2]. Company Overview - The new company, Li Xiang Life (Beijing) Network Technology Co., Ltd., was established on September 28, 2025, with a registered capital of 1 million RMB. The legal representative is Li Xuemei, and the ownership structure consists of Li Guoqing holding 99% and Li Xuemei holding 1% [2][3]. - The company will focus on a quality lifestyle segment, with a product markup rate capped at 1.25 times the cost, and will initially serve only 5,000 premium members in its first year [2]. Business Model - The business model emphasizes a high-end membership approach, targeting a niche market with a limited number of exclusive members to ensure quality and service [2]. - The operational scope includes various retail activities such as clothing, daily necessities, and technology products, as well as import and export services [3].