抖音电商上线「职业打假人」治理新规，借打假违规盈利者将被重罚

Core Viewpoint - Douyin E-commerce has introduced new platform regulations to combat the dissemination of false information under the guise of "anti-counterfeiting," "evaluation," and "exposing" activities, aiming to ensure a safer and more transparent e-commerce environment [1] Group 1: New Regulations - The new regulations require creators to base their content on scientific evidence, industry standards, and objective facts, prohibiting the publication of misleading information [1] - Creators whose content lacks scientific basis or is subject to multiple complaints will be classified as "controversial accounts," leading to restrictions on their content promotion and monetization features [1] Group 2: Enforcement Measures - For creators with multiple serious violations, stricter penalties will be imposed, including temporary bans and indefinite account suspensions [1] - The new regulations are currently in a trial phase and will officially take effect on February 1, 2026, with plans for further optimization based on execution outcomes [1]