黄金税收新政落地，首度有银行退出自营品牌金销售，或基于合规压力

Core Viewpoint - The recent tax policy changes have led several banks, including Hengfeng Bank, to announce their exit from the brand gold sales business, citing compliance pressures and market trends as primary reasons [1][4]. Group 1: Bank Actions - Hengfeng Bank will cease brand gold sales by December 22, 2025, and will gradually exit existing business [1]. - It is the first commercial bank to announce such a decision since the implementation of the new tax policy [1]. Group 2: Compliance and Market Dynamics - The new tax policy has increased compliance requirements for banks, particularly regarding internal accounting and usage declarations, which has added operational complexity and risk [4]. - Industry insiders believe that compliance pressure is a direct trigger for banks to stop brand gold sales [4]. Group 3: Market Trends and Consumer Preferences - There is a structural shift in market demand towards financial products like gold ETFs, which are more convenient and cost-effective compared to physical gold [5]. - The new tax policy exempts transactions without physical delivery from VAT, making non-physical products like accumulative gold and paper gold more attractive for banks to promote [5]. Group 4: Future Directions for Banks - Banks are likely to transition from selling physical gold to promoting standardized products like gold ETFs and accumulative gold, moving towards a role as asset allocation service providers [5][6]. - The regulatory environment is increasingly favoring a shift towards standardized, transparent, and low-friction virtual gold markets, which may further diminish the commercial viability of physical gold sales for banks, especially smaller ones [6].