Core Insights - Maserati's recent price cuts have led to a surge in demand for the Grecale model, with significant discounts resulting in rapid sales [2][3] - The brand is facing challenges in the luxury car market in China, with a notable decline in sales over recent years [3][4] Group 1: Sales Performance - Maserati's Grecale model has seen unprecedented demand, with low-spec fuel versions selling out quickly after a major price reduction from an official price of 650,800 yuan to 388,800 yuan, a discount of over 260,000 yuan [2] - The electric version of the Grecale has an even larger discount, dropping from 898,800 yuan to 358,800 yuan, representing a reduction of 540,000 yuan [2] - Nationwide, low-spec versions of the Grecale are sold out, with only a limited number of mid and high-spec models remaining available [3] Group 2: Market Context - Maserati's sales in China have significantly declined, from 14,400 units in 2017 to just 1,228 units in 2024, with only 1,023 units sold in the first nine months of 2025 [3] - The recent price cuts are part of a strategy to clear inventory, as a batch of imported cars was delayed by 18 months due to the pandemic, coinciding with the launch of new models [3][4] - The company is currently selling vehicles at a loss to expedite inventory clearance, with expectations that prices will normalize once new stock arrives [4]
“6点下班被堵到9点”,30万级的玛莎拉蒂两天被一抢而空
Di Yi Cai Jing·2025-12-15 07:39