30万级的玛莎拉蒂两天被一抢而空

Core Insights - Maserati has experienced a significant surge in sales following substantial price reductions, particularly for the Grecale model, indicating a strong demand despite previous market challenges [2][3] - The price cuts for the Grecale model include a reduction from an official price of 650,800 yuan to 388,800 yuan for the gasoline version, and from 898,800 yuan to 358,800 yuan for the electric version, representing discounts of over 26 and 54 million yuan respectively [2][3] - The drastic price reductions are part of a strategy to clear inventory, as the company faced delays in vehicle deliveries due to the pandemic, leading to a need to sell older stock before new models arrive [3][4] Sales Performance - Maserati's sales in China have drastically declined from 14,400 units in 2017 to just 1,228 units in 2024, with only 1,023 units sold in the first nine months of 2025 [3] - The low-spec versions of the Grecale have sold out nationwide, with only about 100 units available, and the remaining gasoline versions are priced between 450,000 and 480,000 yuan [3] Market Strategy - The current pricing strategy is aimed at rapid inventory turnover, with the company willing to incur losses on sales to facilitate this process [4] - Future pricing is expected to stabilize as new models arrive, indicating a return to normal pricing levels after the clearance of existing stock [4]