2025乐山冬季之旅暨峨眉山冰雪温泉季在蓉启幕

Core Viewpoint - The 2025 Leshan Winter Tourism and the 27th Emei Mountain Ice and Hot Spring Season was launched in Chengdu, showcasing the winter tourism charm of Leshan and Emei Mountain through an innovative event format that combines urban and experiential elements [1][3]. Group 1: Event Highlights - The launch event featured a performance titled "Dynamic Emei Mountain," highlighting ice and snow tourism scenes, blending traditional culture with modern trends [3]. - The event included a special guest host and showcased a vibrant atmosphere with a light show and cultural elements, such as the "Fortune Elephant" IP, enhancing the festive spirit [8]. Group 2: Tourism Experience - Visitors can enjoy a variety of winter activities, including snow viewing, hot spring bathing, and gourmet food experiences, along with unique attractions like the double-decker sightseeing bus and the Emei South Mountain Distillery [3][6]. - The event is structured around four thematic chapters: "Origin, Dynamic, Healing, and Lively," offering immersive experiences from snow sports to traditional martial arts [3]. Group 3: Promotional Policies - Three major promotional policies were announced: 1. A 50% discount voucher for ticket holders who hike to the Golden Summit, valid from January 1 to April 30, 2026 [6]. 2. Exclusive benefits for shareholders of "Emei Mountain A" stock, including free access to various attractions for shareholders and their families from December 1, 2025, to January 31, 2026 [6]. 3. Continued support for group tourism with tailored discounts for various types of travel groups to stimulate market activity [6]. Group 4: Duration and Future Activities - The ice and hot spring season will run until March 2026, featuring classic ice and snow activities along with a series of events like the "Global Search for Emei Affinity" [8].