“小优惠”到“大便利” 农行内蒙古分行为消费市场焕活力

Core Insights - Agricultural Bank of China (ABC) is actively promoting consumer spending in Inner Mongolia through various financial services and promotional activities aimed at enhancing consumer vitality [1][2][3] Group 1: Consumer Financing Initiatives - ABC's "Wangjie Loan" program has enabled customers like Li Jingran to secure loans quickly for home renovations, with a notable example being a 190,000 yuan loan processed online within a day [2] - The bank has implemented a management model combining personal loan centers and business outlets to streamline loan approval processes, thereby reducing waiting times for customers [2] Group 2: Promotional Activities - ABC has launched several local promotional activities, such as the "6 yuan breakfast" offer and discounts at cinemas and restaurants, to enhance customer experience and stimulate spending [3] - The bank's initiatives have resulted in over 370,000 transactions from promotional activities, providing direct benefits of approximately 252,790 yuan to consumers [3] Group 3: Financial Performance - As of the end of November, ABC's personal consumer loan balance reached 19 billion yuan, reflecting a growth of 3.65 billion yuan since the beginning of the year [3] - The number of active credit card users surpassed 900,000, with total transaction volume reaching 48.06 billion yuan, indicating a successful cycle of consumer engagement and spending enhancement [3]