江苏““双12”消费礼包已到账 线上线下联动热推“苏品苏货”

Core Insights - The "Double 12" shopping festival in Jiangsu has seen 13 cities launch online and offline promotional activities, integrating various consumer experiences under the "Su New Consumption" brand [1][2] - Local enterprises and major e-commerce platforms are offering significant discounts and promotions, including government subsidies and special coupon packages, to stimulate consumer spending [1][3] - The event has successfully showcased local products, enhancing the visibility of Jiangsu's quality goods through various themed markets and promotional activities [2][4] Group 1 - Jiangsu's "Double 12" shopping festival features a variety of promotional activities, including themed markets and experience events, aimed at boosting local consumption [1][2] - Local companies like Suning and JD.com are actively participating by offering substantial discounts and special offers, such as a coupon package worth 1,080 yuan for users [1][3] - The festival has become a platform for local suppliers to connect with major retail chains and e-commerce platforms, facilitating the sale of local products [2][4] Group 2 - The "Su New Consumption" initiative has led to over 5,000 promotional activities across Jiangsu, with each city developing its unique consumer brand [4] - The event has highlighted the importance of integrating online and offline sales channels, with a focus on enhancing consumer experiences through diverse shopping environments [4] - Jiangsu's efforts to promote local products have resulted in a significant increase in consumer engagement, with various activities designed to attract shoppers and stimulate spending [3][4]