提香30%重塑风味标准 正庭香定义高香麻酱新品类
Jing Ji Wang·2025-12-15 09:16

Core Insights - The article highlights the rise of Zhengtingxiang High Fragrance Sesame Sauce as a leading product in the high fragrance sesame sauce market, achieving the highest sales nationwide [1] - The growth of the condiment industry is driven by a shift from basic seasoning to flavor experiences, with the overall market expected to reach 1 trillion yuan by 2027 [1] Industry Trends - The Chinese condiment market is projected to reach 687.1 billion yuan in 2024, with expectations to exceed 1 trillion yuan by 2027, indicating significant growth potential [1] - Key trends in the industry include health consciousness, premiumization, and flavor diversification, reshaping market competition and creating opportunities for product innovation [1] Company Strategy - Zhengtingxiang High Fragrance Sesame Sauce has differentiated itself through deep insights and precise market positioning, achieving a 30% increase in fragrance compared to regular sesame sauce [2] - The company has established four core principles to create a unique quality barrier: sourcing from specific regions, using only fresh ingredients, employing a three-step fragrance enhancement process, and strict food safety controls [3] Partnerships and Market Presence - Zhengtingxiang High Fragrance Sesame Sauce has formed partnerships with over 2,000 restaurant chains across China, enhancing product structure and consumer dining experiences [4] - The company aims to continue innovating and expanding application scenarios to support the high-quality development of the restaurant industry [4]