机构:2025年前三季度中国电子纸平板市场累计出货量同比增长31.3%
Huan Qiu Wang·2025-12-15 09:26

Group 1 - The core viewpoint of the article indicates that the Chinese electronic paper tablet market is experiencing a "demand recovery + domestic brand rise" trend, with a cumulative shipment of 1.758 million units in the first three quarters of 2023, representing a year-on-year growth of 31.3% [1][3] - The overall retail volume across all channels reached 1.312 million units, showing a slight decline of 2.0% year-on-year [1][3] - The report highlights that leading brands are gaining a stronger competitive advantage, resulting in increased market concentration, with iFLYTEK and Hanvon leading the office tablet market, while iReader and Hanvon dominate the e-reader online segment [3] Group 2 - The electronic paper e-reader continues to be the core growth engine of the market, driven by a rational return of user demand, particularly from disciplined and professional reading groups [3] - The office tablet segment is gradually penetrating into mainstream office scenarios, becoming a "necessary tool" for lightweight office needs, while the learning tablet market is experiencing significant contraction due to high base comparisons and a slowdown in new electronic paper display users [3] - The electronic paper office tablet market is expected to develop steadily, with a shift towards B-end markets, forming a development pattern of "B-end driven + C-end penetration + G-end paperless scene supply," indicating substantial long-term potential for the office tablet market [3]

机构:2025年前三季度中国电子纸平板市场累计出货量同比增长31.3% - Reportify