30万元级玛莎拉蒂两天被一抢而空 被动降价难掩豪华车市场寒意

Group 1 - The core issue for luxury car sales is pricing, as evidenced by the significant discounts on Maserati's Grecale models, with the fuel version dropping from an official price of 650,800 yuan to 388,800 yuan, a reduction of over 260,000 yuan, and the electric version's price halving to 358,800 yuan, representing a 60% discount [2] - Maserati's sales in China have plummeted from a peak of 14,400 units in 2017 to just 1,228 units in 2024, a decline of over 90%, with only 1,023 units imported in the first three quarters of 2025, and some months seeing single-digit sales [2] - The drastic price cuts are not a proactive strategy by the brand but rather a response to long-standing inventory issues, particularly for low-spec 2023 models, with only about 100 units remaining nationwide [2] Group 2 - The recent price reductions are viewed as a passive inventory clearance strategy, which poses a risk to the brand's pricing integrity and long-term value perception, as the current buyers are primarily speculative rather than loyal customers [3] - Despite the immediate sales boost from the price cuts, industry experts believe that Maserati's market challenges are far from over, and future price reductions may occur if the brand fails to adapt to the Chinese market's demands [3] - The Grecale model has seen multiple price adjustments since its launch in 2023, with the latest discount setting a new low for the brand in China, indicating ongoing volatility in the luxury car market [3]