30万级的玛莎拉蒂 两天被抢光！经销商称“6点下班 被客户堵到9点”

Core Viewpoint - Maserati is experiencing significant price reductions on its Grecale model to clear inventory, leading to a drastic drop in brand value and sales volume, particularly in the Chinese market [1][2][3]. Group 1: Price Reductions and Sales Performance - Maserati's Grecale model has seen its price slashed from an official price of 650,800 yuan to 388,800 yuan, a reduction of over 260,000 yuan, representing a discount of approximately 60% [1]. - The electric version of the Grecale has an even steeper discount, dropping from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% [1]. - Maserati's global sales plummeted from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [4]. Group 2: Inventory and Market Strategy - The price cuts are part of a strategy to quickly clear inventory that was delayed by 18 months due to the pandemic, coinciding with the launch of new models [2]. - The low-end versions of the Grecale sold out rapidly, with only about 100 units available nationwide, indicating a strong demand despite the drastic price cuts [1]. Group 3: Management Changes and Market Challenges - Maserati's management in China has seen frequent changes, with three different general managers in a short span, reflecting instability in leadership [5][6]. - The brand's performance in China has been declining, with a reported drop in import sales by 5% year-on-year in September and a 3% decline from January to September [6]. - The luxury car market is facing increased competition from Chinese brands, which are gaining market share and challenging traditional luxury brands like Maserati [6].