Core Insights - The city of Zaozhuang in Shandong has elevated the pomegranate industry to a municipal development strategy, promoting the integration of the entire industry chain [1] - China Construction Bank (CCB) has actively contributed financial support to the local pomegranate industry through diversified financial products and services [1] Group 1: Industry Development - Zaozhuang has developed a comprehensive pomegranate industry that includes cultivation, processing, and cultural tourism, transforming from a single planting model to a full-chain industry ecosystem [3] - Approximately 300 households in Liuyuan Town are engaged in cultivating pomegranate bonsai, producing around 200,000 pots annually, which significantly boosts local agritourism [2] Group 2: Financial Support - CCB's Zaozhuang branch has issued loans totaling 329 million yuan to support 442 entities in the pomegranate industry chain, including farmers and processing enterprises [3] - The bank has provided 5.5 million yuan in "e-government" loans and 14.17 million yuan in various loans for pomegranate-related businesses [2] Group 3: Cultural Initiatives - The local animation project "Silk Road," which is based on Zaozhuang's pomegranate culture, received a 4 million yuan technology compensation loan from CCB, helping to alleviate cash flow issues [3] - The animation has gained significant traction, being broadcasted on 275 platforms nationwide and included in key cultural promotion projects by the government [3] Group 4: Future Outlook - CCB plans to deepen cooperation with enterprises and extend its services to ensure the steady development of Zaozhuang's pomegranate industry, aiming to enhance the economic impact of the "pomegranate economy" in rural revitalization [4]
建行山东省分行赋能枣庄石榴产业焕新机