清洁标签成为冻品新卖点，健康审视加速概念全球化趋势

Group 1 - The core trend in the frozen food market is the rise of "clean label" products, which focus on transparency and health, with companies actively pursuing certifications to enhance their market competitiveness [1][2][4] - Companies like Sanquan Foods and Qianwei Yangchun have recently launched products with clean label certifications, indicating a shift towards using natural ingredients and reducing artificial additives [1][2] - The clean label concept originated in Europe and aims to simplify food labels, making it easier for consumers to understand the ingredients and avoid industrial additives [2][4] Group 2 - The global clean label market is projected to grow from $50.26 billion in 2024 to $56.59 billion in 2025, with a compound annual growth rate (CAGR) of 12.6%, reflecting increasing consumer demand for healthier food options [3] - Over a quarter of global consumers consider purchasing clean label foods as a key way to achieve a healthy diet, emphasizing the importance of ingredient quality and the avoidance of additives [3] - Regulatory frameworks are being established in China to define and standardize clean label products, which may help companies navigate the market and meet consumer expectations [4] Group 3 - Companies are recognizing the need for differentiation through clean label certifications, but smaller enterprises may struggle to effectively communicate this value to consumers [4] - The focus on clean labels should not overshadow the fundamental need for products to be appealing and meet consumer demands for taste and quality [4][5]