Core Insights - The forum "Dialogue and Coexistence" organized by Phoenix TV Group successfully took place in Kuala Lumpur, Malaysia, focusing on the globalization paths of Chinese enterprises and the cooperation between China and Malaysia [1][4] - The event gathered over a hundred representatives from both countries, including government officials, business leaders, and cultural figures, to explore new opportunities for mutual growth [1] Group 1: Forum Overview - The forum was supported by Malaysia's Ministry of Entrepreneur Development and Cooperatives and the Ministry of Tourism, Arts and Culture [1] - Phoenix TV aims to promote Chinese culture and facilitate international exchanges, emphasizing its commitment to deepening engagement in Malaysia [3] Group 2: Keynote Speeches - Hextar Group's CEO shared insights on the company's transformation from traditional industries to a diversified conglomerate, highlighting successful collaborations with Chinese firms like Luckin Coffee [6] - Honor's South Pacific President discussed the brand's strategies for integrating into the Malaysian market and resonating with local youth, including a partnership with the Malaysian Tourism Board [8] - Yonyou's Malaysia General Manager focused on the role of digital tools in enhancing operational efficiency for outbound enterprises and the global opportunities they present [10] Group 3: Roundtable Discussion - A roundtable discussion featured prominent figures discussing how cultural exchange can empower China-Malaysia cooperation, emphasizing the importance of policy communication and cultural connectivity [13] Group 4: Future Initiatives - The forum marked the first entry of Phoenix TV's international brand "Phoenix Goes Global" into Malaysia, with plans to launch in Indonesia in December 2024, aiming to become a preferred platform for outbound enterprises [15]
凤凰行天下企业出海论坛落地吉隆坡，探寻中马“对话与共生”之道