消费提振与科技创新共振 值得买“全面AI”战略助力业务高质量发展

Core Insights - The Chinese consumer market is experiencing a dual opportunity driven by policy empowerment and technological innovation, particularly in the integration of artificial intelligence (AI) with consumption [1][2] - The company "值得买" (ZhiDeMai) is strategically aligning its "comprehensive AI" strategy with national policy directives to explore new growth paths in the consumer quality enhancement wave [1][2] Policy and Market Dynamics - The government is implementing a consumption stimulus plan with a budget of 300 billion yuan for consumer goods upgrades, expanding subsidies to digital products [2] - From January to November, the total retail sales of consumer goods increased by 4% year-on-year to 4.56 trillion yuan, with online retail sales growing by 9.1% [2] AI Strategy and Implementation - "值得买" has developed an AI product matrix consisting of a large model, two databases, three engines, and four application categories, enhancing the entire decision-making process from content understanding to decision support [2][3] - The company has a robust data foundation with over 1 billion product data points and 12 billion consumer content entries, facilitating effective AI technology deployment [3] Ecosystem Development - The company is building an "AI + consumption" ecosystem by deeply integrating AI technology into consumer decision-making processes, with significant product upgrades such as the AI-driven "什么值得买" (What’s Worth Buying) guide [4] - The "张大妈" app, launched in September 2025, represents a significant leap in consumer interaction, allowing users to complete the entire purchasing process through conversational AI [4] B2B Market Engagement - "值得买" has created the "海纳" MCP Server, which integrates vast consumer data and AI algorithms to enhance matching between supply and demand, showing a 47% increase in output during the Double Eleven shopping festival [5] - The "值数" AI content insight platform has successfully improved marketing efficiency for brands like Haier, achieving a 33% increase in industry share of voice [5] Collaborative Efforts and Future Outlook - The company is pursuing open collaboration to expand the "AI + consumption" boundaries, with over 40 partners for the "海纳" MCP Server and strategic alliances with firms like 微盟 [6][7] - Continuous investment in AI technology has led to reported AI-related revenues of 32.29 million yuan in the first three quarters of 2025, indicating a positive trend in monetization [7] - Analysts suggest that the synergy between AI technology and consumption policies will create structural growth opportunities in sectors like consumer electronics and smart devices, positioning "值得买" to benefit from industry development [7]