万达电影：公司积极开展各种主题营销活动整合IP、场景与人群

Core Viewpoint - Wanda Film is actively engaging in various themed marketing activities to integrate IP, scenes, and audiences, aiming to enhance membership numbers and loyalty [2] Group 1: Marketing Strategies - The company is collaborating with leading game IPs for co-branding activities to attract consumer traffic to theaters [2] - Local cinemas are implementing offline membership recruitment through WeChat scanning and "one store, one code" initiatives to draw more user attention [2] Group 2: Digital Platform Upgrades - The company has completed an upgrade of its APP and mini-program, shifting from a general social product to a movie-specific membership tool, emphasizing film advantages [2] - The online self-channel has seen rapid growth in new registered users, with membership numbers surpassing 80 million [2]