引领服务消费升级新风尚 山东首批“服务消费新品牌”重磅发布

Core Viewpoint - The event in Shandong Province aimed to promote new service consumption brands, highlighting the importance of innovation in service consumption to boost economic growth and consumer confidence [2][3]. Group 1: Event Overview - The "New Service New Momentum New Future" event was organized to focus on service consumption innovation and empower industrial upgrades [3]. - A total of 66 new service consumption brands were launched, showcasing the collaborative efforts of various stakeholders in the industry [2]. Group 2: Economic Impact - Shandong Province has shown significant growth in service consumption, with accommodation and catering revenues increasing by 6.3% and 10.6% year-on-year, respectively, from January to October [5]. - The province received 739 million domestic and international tourists in the first three quarters, generating a total tourism revenue of 941.81 billion yuan [5]. - The health and wellness consumption market is expected to exceed 2 trillion yuan, while the sports industry is projected to surpass 300 billion yuan [5]. Group 3: Brand Characteristics - The new brands exhibit three main characteristics: wide coverage, high recognition, and strong innovation [7]. - The brands span various sectors, including catering, entertainment, tourism, domestic services, elderly care, and sports consumption, reflecting the high-quality development of service consumption in Shandong [7]. Group 4: Industry Insights - Industry leaders shared innovative practices, such as the "Air Reception Room" concept by Qian Keting and the operational model of "589 Street" by Dezhou Aodeli, providing valuable insights for attendees [9]. - The establishment of the Shandong Service Consumption New Brand Alliance aims to break down industry barriers and promote resource sharing and collaboration among brands [11]. Group 5: Future Directions - The Shandong Provincial Department of Commerce plans to enhance brand promotion efforts and create platforms to support market expansion for these new brands [11].