《落凡尘》将登录越南院线，来自广东的国漫电影如何出海？

Core Insights - The animated film "Falling Dust" from Yongsheng Animation will be released in Vietnamese theaters on December 26, marking the first Chinese mainland film to enter the Vietnamese market in six years since "Ne Zha" [1][2] - The film is based on the well-known Chinese folk tale "The Cowherd and the Weaver Girl," and aims to tap into the rapidly recovering Vietnamese film market, which has seen a steady annual growth of 5%-6% [1][2] Company Strategy - Yongsheng Animation is implementing a "more globally applicable outbound strategy" focusing on localization and universal human emotions, which includes producing a Vietnamese dubbed version and collaborating with local partners for translation, dubbing, and promotion [2] - The promotional strategy emphasizes emotional resonance over cultural uniqueness, shifting the focus from grand mythological narratives to relatable family themes and personal growth, aiming to connect with audiences on a deeper level [2] Market Context - The Vietnamese film market has reached a historic high with a total box office exceeding 47 trillion Vietnamese dong (approximately $1.85 billion) in 2024, recognized as one of the fastest-growing film markets in Asia by international media [1][2] - "Falling Dust" has already been showcased in over 40 countries and regions, including Russia, Singapore, Australia, and Thailand, and has received multiple accolades, including nominations and awards at prestigious film festivals [2]