北京推出“钟鼓齐鸣 京彩启程”元旦跨年活动，文商旅体展深度融合掀起新年消费热潮

Core Viewpoint - Beijing will host a series of cross-year cultural and tourism activities themed "Bell and Drum Ringing, Beijing Colorful Journey" from December 21, 2025, to January 3, 2026, to enhance the festive atmosphere and stimulate the holiday economy [1][3]. Group 1: Event Overview - The activities will kick off with traditional winter solstice celebrations and culminate on New Year's Eve, featuring a variety of themed events including exhibitions, performances, ice and snow activities, and markets [3][6]. - On New Year's Eve, major attractions like Dazhong Temple and the Great Wall at Juyongguan will host unique events, including the ringing of the Yongle Bell and a large drum performance, which will be broadcasted live [4][6]. Group 2: Activities and Engagement - Over 20 museums will remain open until the early hours of January 1, 2026, offering special events to welcome the New Year [1][4]. - A diverse range of activities will be organized, including the 10th Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries, and various music concerts [3][6]. - The event matrix will include climbing and fitness activities, ice sports, and over 200 music concerts, creating a rich cultural experience for attendees [6][7]. Group 3: Consumer Engagement and Promotions - A new interactive app will be launched to enhance consumer engagement, allowing participants to join in the bell and drum ringing ceremony and receive discounts at various venues [8]. - The app will connect with platforms like Meituan and Taopiaotiao to offer coupons and promotional packages, encouraging spending across different sectors [8].