杭州发布数字文旅年度报告 “文化+科技”贯穿全年

Core Insights - The annual report on digital cultural tourism in Hangzhou emphasizes the integration of "culture + technology" throughout the year, showcasing the city's efforts to build a comprehensive ecosystem in the digital cultural tourism sector [1][3]. Group 1: Industry Growth and Trends - Hangzhou's digital cultural tourism backbone enterprises experienced a revenue growth of 10.6% year-on-year in the first three quarters of 2025 [1]. - Five key annual buzzwords related to "culture + technology" were identified: "prosperity of immersive formats," "widespread adoption of cultural tourism intelligent agents," "rise of smart terminals," "explosion of the audiovisual industry," and "acceleration of cultural tourism going global" [1]. Group 2: AI Integration and Strategic Directions - The Vice Dean of the AI Institute at Zhejiang University highlighted that the cultural tourism industry meets the "three high standards" of high-frequency interaction, high complexity, and high transferability, making it a promising area for AI transformation [3]. - Hangzhou is positioned to become a national leader in "AI + cultural tourism," with strategic directions including the development of the first "tourism AI infrastructure city" in China [3]. Group 3: Innovative Applications and Competitions - Companies showcased innovative applications of AI in the cultural tourism sector, such as the transition from online content to offline theme parks, driven by popular TV series that enhance tourism to filming locations [3]. - The event also announced the "2025 Hangzhou Digital Cultural Tourism Benchmark Enterprises" and the "Top Ten AI Native Application Scenarios in Digital Cultural Tourism," along with the launch of the 2025 Cultural Tourism Intelligent Agent Innovation Competition to foster a more robust digital cultural tourism innovation ecosystem [4].