中国烹饪协会：11月份餐饮市场稳中有进 “双11”线上线下联动拉动消费

Group 1 - The overall operation of the restaurant market in November remained stable, continuing a trend of steady progress, but there are significant challenges due to a strong supply and weak demand [1] - The National Bureau of Statistics reported that in November 2025, national restaurant revenue reached 605.7 billion yuan, a year-on-year increase of 3.2%, while revenue from above-designated size units was 138 billion yuan, up 1.2% [1] - For the period from January to November 2025, national restaurant revenue totaled 522.45 billion yuan, with a year-on-year growth of 3.3%, and revenue from above-designated size units was 149.33 billion yuan, increasing by 2.3% [1] Group 2 - The China Cuisine Association noted a decline in the growth rate of national restaurant revenue and revenue from above-designated size units by 0.8 and 1.3 percentage points year-on-year, respectively [1] - The proportion of national restaurant revenue to total retail sales of consumer goods was 13.8%, an increase of 2.6 percentage points from the previous month, indicating that restaurant revenue growth outpaced the overall retail sales growth by 1.9 percentage points [1] - During the "Double 11" shopping festival, restaurant companies actively expanded their market through online pre-sales and live streaming, with significant increases in pre-sale orders for brands like Changsha Ju Wei Qu Ji and Shanghai Ha Ling Noodle House [2]