暂停!美团宣布→
Zheng Quan Shi Bao·2025-12-15 13:35

Core Viewpoint - Meituan has decided to suspend its "Tuan Hao Huo" business to focus on exploring new retail formats [1] Group 1: Business Overview - Tuan Hao Huo is a B2C e-commerce business incubated by Meituan, launched in August 2020 as a mini-program [4] - The business model of Tuan Hao Huo is based on "direct delivery from the source + low-price group buying," which effectively met market demand [4] - By December 2020, Tuan Hao Huo was upgraded to a primary entry point in the Meituan app and was later renamed Meituan E-commerce [4] Group 2: Business Performance - Tuan Hao Huo quickly broke through 100,000 daily orders, supported by subsidies for fresh daily necessities [4] - The product categories covered by Tuan Hao Huo reached 18, making it a key focus in Meituan's retail sector [4]

MEITUAN-暂停!美团宣布→ - Reportify