Jiang Nan Shi Bao·2025-12-15 13:44Core Insights - The article highlights the successful implementation of the "工赢智造 百日攻坚" marketing initiative by the International Business Department of ICBC Nantong Branch, which significantly enhanced the market share and foreign exchange competitiveness of the Rugao Branch through targeted marketing strategies and innovative financial solutions [1][2][3] Group 1: Professional Assessment and Demand Identification - The International Business Department guided the Rugao Branch to adopt a tiered marketing strategy, focusing on the specific needs of leading enterprises in the region, particularly addressing the core demands of a key cross-border payment client [1] Group 2: Solution Leadership and Product Innovation - A specialized marketing team was formed to engage directly with the financial executives of enterprises, leading to the development of a comprehensive service solution that integrated various financial products to address the full spectrum of client needs [2] Group 3: Collaborative Execution and Market Efficiency - The International Business Department coordinated resources effectively, utilizing competitive advantages to facilitate large-scale transactions and innovative financing solutions, which significantly reduced financial costs for clients and improved service efficiency [2] Group 4: Comprehensive Benefits and Deepened Cooperation - The marketing initiative resulted in substantial cross-border payments and trade financing, enhancing customer satisfaction and trust, while validating the effectiveness of the collaborative model between specialized departments and branch execution [3] - Future strategies will focus on deepening engagement with leading clients and replicating successful marketing models to support high-quality development in foreign exchange business [3]