Xin Lang Cai Jing·2025-12-15 13:44Core Insights - The article discusses the launch of the "2025 Television Viewing Distance Standard," which aims to provide a scientific basis for selecting television sizes, moving away from outdated practices and enhancing consumer experience [1][2][12] - The standard encourages a shift from price competition to value competition within the industry, promoting higher quality and better user experiences [1][10][20] Group 1: Standard Overview - The "2025 Television Viewing Distance Standard" integrates parameters such as human eye field of view, screen resolution, HDR dynamic range, and source quality to create a dual model of "comfortable viewing + immersive experience" [2][13] - The assertion that "3 meters allows for a 100-inch TV" is based on rigorous validation, indicating that at this distance, a 100-inch TV can cover 30°–40° of the human eye's main visual field, essential for a cinematic experience [2][13][14] Group 2: Market Impact - Following the standard's release, major brands like Hisense, TCL, and Sony have actively adopted it, with JD.com ensuring full brand coverage of compliant models [5][17] - The sales data from JD.com's 2025 11.11 event shows that the 100-inch TV sales exceeded 60,000 units, indicating a significant market shift towards larger screens [10][20] Group 3: Consumer Experience - The standard provides clear recommendations for viewing distances, allowing consumers to make informed decisions and enhancing their overall viewing experience [3][14] - The introduction of a "100% free delivery and installation" service by JD.com addresses consumer concerns regarding the logistics of purchasing large TVs, ensuring a seamless experience [6][18] Group 4: Industry Transformation - The standards have shifted the focus of competition in the television and display industry from price wars to value-driven enhancements, encouraging brands to prioritize picture quality and scene adaptability [10][20] - The successful implementation of the "2025 Conference Flat Panel/TV Adaptation Guide" further supports the office display market, driving steady demand for related products [10][20]