7.9元早餐套餐被嫌贵？蜜雪冰城回应：目前没有收到价格调整通知

Core Viewpoint - The company is facing consumer backlash regarding the pricing of its new breakfast combo, which is perceived as expensive compared to competitors, despite its recent expansion into breakfast offerings and a significant acquisition in the fresh beer sector [1][2]. Group 1: Breakfast Offering - The company has launched a breakfast combo priced at 7.9 yuan, which includes "breakfast milk + bread," in four pilot cities: Dalian, Xi'an, Nanning, and Hangzhou [1]. - The breakfast milk options include Five Red Milk and Corn Milk, with a standalone price of 5 yuan, while the bread is sourced from brands like Carlton and Le Jin Ji [1]. - Staff at the stores reported no current price adjustment notifications and suggested that the price might not be considered too high by consumers [1]. Group 2: Acquisition and Business Expansion - In October, the company announced an investment of 297 million yuan to acquire a 53% stake in Fulu Family, marking its entry into the fresh beer market [2]. - Fulu Family, established in 2021, operates approximately 1,200 stores offering fresh beer products, including classic and innovative fruit beers [1][2]. - The acquisition aims to diversify the company's product offerings beyond fruit drinks, tea, ice cream, and coffee to include fresh beer [2]. Group 3: Financial Performance - For the first half of the year, the company reported revenue of 14.875 billion yuan, reflecting a year-on-year growth of 39.3% [2]. - The net profit attributable to shareholders was 2.693 billion yuan, with a year-on-year increase of 42.9% [2]. - As of June 30, 2025, the total number of global stores reached 53,014, an increase of 9,796 stores compared to the same period last year [2].