Zhong Jin Zai Xian·2025-12-15 14:18Core Insights - JD.com has successfully launched its digital human live streaming feature, attracting over 10,000 merchants within just 10 days of its free availability, marking a significant breakthrough in live streaming operations for many businesses [1][3] Group 1: Merchant Engagement and AI Strategy - The rapid adoption of the digital human feature reflects merchants' high recognition of JD.com's AI technology, indicating the effective implementation of the "free tools + traffic support" strategy aimed at democratizing AI live streaming [3] - Over 50,000 brand merchants have utilized JD.com's digital human service, demonstrating its practical value across various categories [3] Group 2: Operational Efficiency and Cost Reduction - Merchants have reported significant operational improvements, such as reduced need for multiple live streamers and the ability to maintain longer streaming hours, which allows for better budget allocation towards products [3][4] - The digital human feature has enabled merchants to achieve zero-cost live streaming with high conversion efficiency, fulfilling the vision of "everyone can do AI live streaming" [3] Group 3: Performance Metrics and Future Plans - During the 12.12 shopping period, JD.com's digital humans conducted nearly 23,000 live streams, accumulating over one million hours of total streaming time, showcasing the effectiveness of large-scale application [4] - JD.com plans to continue optimizing its digital human products and services based on actual merchant needs, aiming to further lower operational barriers [4] - The platform has generated hundreds of billions in GMV since 2025, facilitating the transition of e-commerce live streaming from being exclusive to top brands to being accessible to all [4]