Businesswire·2025-12-15 15:00Core Insights - Columbia Sportswear is the official uniform sponsor for the USA Curling National Team for the 2026 Winter Olympic Games, showcasing a blend of technical performance and national pride [1][4] - The new uniforms feature designs that reflect American heritage, including a dark jersey with eight cascading stars and at least 250 stars to commemorate the 250th anniversary of America's independence [2][4] - Columbia is also providing additional apparel for athletes, including insulated parkas with the brand's Omni-Heat™ Infinity technology, designed in a patriotic gold star pattern [3][4] Company Overview - Columbia Sportswear, based in Portland, Oregon, has been creating innovative outdoor apparel and equipment since 1938, establishing itself as a leading global brand through its commitment to performance and technology [5] - The company emphasizes its innovative spirit and dedication to keeping outdoor enthusiasts warm, dry, cool, and protected year-round [5] Industry Context - USA Curling, founded in 1958, serves as the National Governing body for curling in the United States, focusing on the growth and advocacy of the sport at all levels [6] - The organization is supported by various sponsors, including Columbia Sportswear, and aims to enhance accessibility and programmatic development in curling [6]