Morgan Stanley Starts Ford (F) Coverage With $14 Target Amid Prolonged EV Slowdown

Core Viewpoint - Ford Motor Company is facing challenges in the electric vehicle (EV) market, with a cautious outlook from Morgan Stanley, while also pursuing strategic partnerships to enhance its product offerings in the competitive landscape [2][3]. Group 1: Market Position and Analyst Coverage - Morgan Stanley initiated coverage of Ford with an Equal Weight rating and a price target of $14, reflecting a cautious stance due to an anticipated prolonged EV slowdown through 2026 [2]. - The analysts noted a moderately positive outlook for internal combustion engines and hybrids, indicating a mixed sentiment towards Ford's future performance [2]. Group 2: Strategic Partnerships - Ford announced a partnership with Renault to develop small, affordable electric vehicles for the European market, aiming to reduce costs and compete with rising Chinese automakers [3]. - The first of the planned small EVs is set to be produced at a Renault facility in northern France, expected to be available in European showrooms by 2028, filling a gap in Ford's lineup [4]. - The collaboration will also focus on jointly developing commercial vans under both the Renault and Ford brands for the European market [5].