Pinterest Agrees to Buy tvScientific to Expand CTV Capabilities

Core Insights - Pinterest, Inc. has signed a definitive agreement to acquire tvScientific, enhancing its connected TV (CTV) advertising capabilities [2][3] - The acquisition aims to integrate Pinterest's audience data with tvScientific's CTV platform, providing marketers with better insights into TV ad performance [2][3] - Pinterest currently has approximately 600 million monthly active users and 15 billion boards, which generates predictive signals for consumer behavior [3] Group 1: Acquisition Details - Pinterest's acquisition of tvScientific will allow the company to leverage its intent-driven audience data in the CTV space for the first time [2] - The outcome-based CTV platform from tvScientific will be integrated into Pinterest's existing performance tools, including its AI-powered advertising suite, Pinterest Performance+ [3] Group 2: Market Position and Analyst Opinions - Wedbush downgraded Pinterest from Outperform to Neutral, reducing its price target from $34 to $30, citing mixed Q3 results and macroeconomic uncertainties [4][5] - The firm expressed concerns about the competitive landscape, particularly the rise of agentic commerce tools, which could pose additional risks [4] - Wedbush believes Pinterest is likely to meet the lower end of its intermediate-term targets and sees limited visibility for near-term growth catalysts [5]