ZACKS·2025-12-15 15:51Core Insights - Pinterest, Inc. has signed a definitive agreement to acquire tvScientific, a connected TV advertising platform, which will allow Pinterest to extend its advertising capabilities to TV screens and enable advertisers to assess the impact of TV ads on their marketing campaigns [2][10] Company Overview - Pinterest has 600 million monthly users who save ideas to 15 billion boards, indicating strong user engagement and intent to purchase [3] - The company utilizes AI to understand user intentions and provide relevant ideas and products, enhancing user experience and driving conversions [3] Acquisition Details - The acquisition of tvScientific is expected to close in the first half of 2026, pending regulatory approval, and aims to integrate Pinterest's audience data with tvScientific's technology for measuring TV ad performance [4][10] - This deal is anticipated to help advertisers effectively reach users across multiple screens by measuring and purchasing TV ads [4][10] Competitive Landscape - Pinterest faces competition from SNAP, Inc. and Reddit, both of which are investing in AI and AR technologies to enhance user engagement and advertising capabilities [5][6] - SNAP has partnered with Perplexity for conversational AI search and Xbox for AR features, while Reddit is testing verified profiles to attract advertisers [5][6] Financial Performance - Pinterest shares have decreased by 14.3% over the past year, contrasting with the industry's growth of 0.5% [9] - The company trades at a forward price-to-sales ratio of 3.66, which is below the industry average of 4.82 [11] - The Zacks Consensus Estimate for Pinterest's earnings for 2025 has declined by 10% to $1.62, and the estimate for 2026 has decreased by 10.5% to $1.88 over the past 60 days [12]