Can tvScientific Buyout for CTV Platform Propel Pinterest's Shares?

Key Takeaways PINS is acquiring connected TV ad platform tvScientific to extend its advertising business onto TV screens.tvScientific's technology will combine with Pinterest data to help advertisers measure TV ads across screens.The deal, pending approval, is expected to close in the first half of 2026 as PINS expands actionable content.Pinterest, Inc. ((PINS) has inked a definitive agreement to acquire tvScientific, a firm specializing in a connected TV (CTV) advertising platform. The buyout will enable P ...