CNBC调查：商品价格高企致消费者缩减假日开支

Core Insights - The inflation issue is dampening the holiday shopping spirit among consumers this year, with high product prices significantly impacting spending and shopping channels [1][7][8] - A survey of 1,000 Americans indicates that high prices are the primary reason for reduced spending, with 46% of those planning to cut back citing this as their reason, a 10 percentage point increase from the previous year [1][4][8] - Conversely, 36% of those intending to increase spending attribute this to rising prices, marking an 11 percentage point increase from last year [1][4][8] Consumer Spending Trends - Overall, 41% of Americans plan to reduce their holiday spending, a 6 percentage point increase from last year, the highest since inflation surged in 2022 [4][10] - The average planned spending on holiday gifts is $1,016, remaining stable compared to last year, while those with gift purchasing plans expect to spend an average of $1,199, reflecting a 3.9% increase from 2024 [10][12] Economic Sentiment - 60% of respondents express a pessimistic view of the current economic situation and future outlook, the highest level of pessimism since December 2023 [5][11] - Among different income groups, 74% of individuals earning between $30,000 and $50,000 and 78% of those earning below $30,000 believe that price increases outpace income growth [3][10] Changes in Shopping Behavior - The pressure of rising prices has altered holiday shopping behaviors, with an increase in the percentage of consumers opting for online retailers (up 9 percentage points), large chain stores (up 3 percentage points), and warehouse membership stores (up 6 percentage points) [5][11] - 28% of consumers report only purchasing discounted items, while 50% prioritize finding discounts but may still buy desired products [12][13] Debt Concerns - 57% of respondents indicate they are carrying some level of debt as they enter the holiday shopping season, an 11 percentage point increase from last year, with a notable rise in debt among the 18 to 34 age group [13]