Core Insights - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, aiming to attract domestic and international tourists for an immersive cultural experience [1][2] Group 1: Event Overview - The event is part of the "Enjoy a Warm Winter in Guangdong" consumption season, which includes four major themes: "Travel Guangdong with the National Games," "Travel Guangdong for the Summit," "Winter Vacation Study in Guangdong," and "Please Come to Guangdong for the New Year" [2] - The event will feature seven key activities, including the "Shared New Year Flavor Plan," cultural tourism consumption promotion, multimedia publicity, "Intangible Cultural Heritage New Year," "Celebrating the New Year in Museums," "Our Festival" cultural feast, and "Artistic New Year Celebration" [2][3] Group 2: Economic Impact - From October 27 to December 7, the tourism consumption in Guangdong increased by 18.4% year-on-year, with online travel consumption and tourist numbers rising by 10.0% and 9.9%, respectively [2] Group 3: Special Activities - The event will include the release of a "Global Reunion Dinner" menu, traditional activities like the Cantonese Temple Fair and Lion Dance, and a "Non-Heritage Shopping Month" both online and offline [3] - The main venue for the event will be in Shunde District, Foshan, featuring activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [3] Group 4: Promotional Measures - Three major promotional measures will be implemented: a total of 20 million yuan in cultural tourism consumption vouchers, high-quality "scenic area + hotel" and "food + ticket" packages, and a combined discount matrix of government vouchers, platform subsidies, and merchant promotions [4] - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will support the event with various promotional activities and financial resources [4]
7000万元补贴!请到广东过大年
Shen Zhen Shang Bao·2025-12-15 17:37