Calvin Klein opens flagship in SoHo

Core Insights - Calvin Klein has opened a new flagship store in SoHo, New York, marking a significant return to the city after closing its Madison Avenue flagship in 2019 [2][5] - The store is part of a broader strategy to enhance brand relevance and consumer engagement, as stated by CEO Stefan Larsson [3] Company Developments - The new 3,000-square-foot flagship store at 530 Broadway features a limited-edition capsule collection and core assortments of men's and women's apparel, including denim and underwear [5] - The store's design aims to reflect the aesthetic of New York's loft apartments and is strategically located near the brand's iconic Houston Street billboard [5] Industry Context - The SoHo area has seen a surge in retail activity, with recent openings from brands like Target and Lululemon, indicating a revitalization of the neighborhood [3][4] - Other notable flagship openings in New York City include The North Face on Fifth Avenue and Bombas in the West Village, showcasing a trend of brands enhancing their physical presence [4]