从“冷资源”到“热产业”：万亿冰雪经济撬动全域消费新蓝海

Core Insights - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1][3] - The ice and snow economy is expanding beyond traditional regions, with various cities incorporating ice and snow development into their plans, aiming to transform "cold resources" into "hot opportunities" [1][4] Industry Development - The ice and snow economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [4] - Local governments are implementing policies to enhance the ice and snow economy, focusing on high-quality development and the integration of various sectors such as culture, tourism, and sports [5][6] Company Initiatives - Changbai Mountain is enhancing high-quality, immersive ice and snow experiences, combining ice and hot spring tourism [1] - Lingnan Holdings is actively developing diverse ice and snow tourism routes, offering a variety of experiences including snow appreciation and skiing [1] - Iceberg Cold and Crystal Snow Energy are capitalizing on business opportunities in the ice and snow sector, participating in the construction of ski resorts [2] Market Trends - The popularity of ice and snow activities is increasing, with significant participation from students during the recent "snow holiday" in Jilin Province, leading to a 119% increase in domestic tourist numbers [3] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues, making ice tourism accessible year-round [7] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [8][9] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations, while also focusing on building a comprehensive ice and snow industry chain [8][9]